Our Brand Concept
Free, Empower, Connect.Nature provides, it inspires.
Being around nature makes us feel free, open-minded, and connected. they also help us bring our attention to the present moment and share unforgettable experiences with both loved ones and strangers.
Free: Sometimes we go outdoors to find adventures and freedom, to feel the road under our feet, to decide for ourselves the scenery ahead.Sometimes we simply just want to feel the natural breeze, to get away from our troubles, to clear our heads.
Empower: Sometimes we go outdoors to exercise, to live healthily.Sometimes we go outdoors to achieve, even just a fish we caught.
Connect: Sometimes we go outdoors to make treasured moments and feel the love and connection with families and friends.No matter what your reason is to go outdoors, we encourage you to get close to nature.
Brand Meaning
G is for Glee: To go outdoors, to feel the beauty and magic of nature, to breathe fresh air, to harvest happiness and freedom.
V is for Venture: To explore and challenge the unknown scenery and feel the surprise of adventure.
D is for Daring: To challenge and break through and go beyond yourself.
V is for Valorous: To show and enhance your inner power.
What makes our products unique?
At GVDV, we deliver high-value outdoor recreation merchandise and beyond, encouraging people to get closer to nature. We believe good products should be functional and affordable.
What’s beyond? We research, we innovate, and we stay close to the outdoor fans from around the world to build an outdoor experience community where people feel belong.
Why do we love what we do?
We believe in the power of nature. Being around nature can inspire you, empower you, and connect you.
We’re using the power of nature to make people live better. Because we believe better is for everyone.
What's our mission?
Making outdoor life better for everyone by offering functional and affordable outdoor recreation products.
It’s what we do. Boundless imagination, daring to dream of how to make things better.
Hunting & Fishing, Camping & Hiking, Cycling & Sports — and every outdoor activity that matters.
Making outdoor life better — for everyone!